Intuit Creative Design Ltd.

Brand Strategy

Star Insurance Specialists

House of brands becomes a branded house

Star Insurance Specialists are the industry-leading niche vehicle insurance specialists. They know everything there is to know about RVs, Motorcycles, Prestige, Vintage, Classic, Project & Performance, Motorsport and European cars.

The ask.

Breathe fresh life into their insurance products, unifying them as a “branded house” with consistent brand architecture under the Star Insurance Specialists banner. Design the rules for all media applications and custom touch-points – both print and digital. Plan, art direct and execute all product photoshoots.

The approach.

We designed a new identity around a star and shield to reflect the family heritage of Star Insurance Specialists. The star and shield form the basis of all product logos with differentiation through strong use of colour and product-centric imagery.

The result.

We have firmly positioned Star Insurance as a leader in the niche, specialty vehicle insurance market – with the goal to make them a household name.

Star Insurance Brand usage guidelines
Star Insurance Brand usage guidelines
Star Insurance Brand usage guidelines