Food & Beverage
Santos
Saints need sinners, both need coffee
The ask.
Re-design 1kg and 200g coffee bags and cups.
The approach.
This was an exercise in 'less is best'. We bathed the Santos mark in a warm bath of brand colour and removed all unnecessary clutter. A subtle 14˚ rotation of the logo creates tension and playfulness.
The result.
Bags and cups that create a bold brand statement in-store and on-street.
Deliverables.
Project management. Packaging design. Production design. Art direction.
![Santos Coffee 250g Bag](https://cdn.sanity.io/images/arhp2d0m/production/da5cb90eb823d4f0c0fbcc3ca159ae8227482ea3-5885x5975.jpg?w=1400)
![Santos Coffee Shop](https://cdn.sanity.io/images/arhp2d0m/production/172c07fc85770488bbd8adea403aefb15892d67a-3000x2000.jpg?w=1400)
![Santos Coffee 1kg bag](https://cdn.sanity.io/images/arhp2d0m/production/6eec215d22b1817abbb304bdc473f9382a01542f-4000x4999.jpg?w=1400)
![Santos Coffee Pour](https://cdn.sanity.io/images/arhp2d0m/production/292f2686666dbbceeaa3cbcbc09d81b090aa941c-3000x2000.jpg?w=1400)
![Santos Coffee cup small](https://cdn.sanity.io/images/arhp2d0m/production/40417fefb76a94b990633db8e49ae9e83e3d73b5-1920x1080.jpg?w=1400)