Saints need sinners, both need coffee

The ask.

Re-design 1kg and 200g coffee bags and cups.

The approach.

This was an exercise in 'less is best'. We bathed the Santos mark in a warm bath of brand colour and removed all unnecessary clutter. A subtle 14˚ rotation of the logo creates tension and playfulness.

The result.

Bags and cups that create a bold brand statement in-store and on-street.

Deliverables.

Project management. Packaging design. Production design. Art direction.