Wake with the birds

The ask.

Breathe new life in to Roma's website. Re-design and build to work responsively across various devices. Build ecommerce functionality to sell coffee and machines online to customers at home. Build the wholesale and commercial sides to capture new business enquiries.

The approach.

We explored various web platforms which will allow Roma to sell efficiently online, while not 'locking us in' to off-the-shelf themes and content structure. We decided on Wordpress due to its user-friendly admin interface for staff and the fact that it's open source and extendable to suit our requirements. We built ecommerce functionality and a checkout flow with WooCommerce to offer an online shopping experience. We created landing pages for 'wholesale' and 'commercial' to show off Roma's value proposition and competitive edge.

The result.

A refreshed new look and feel for Roma, which carries across in to their online prescence. The user flow is intuitive to separate the different types of visitor (individual, café, company). The wholesale and commercial landing pages state the simple facts which make Roma competitive in the industry – turning their website in to a sales tool for lead generation. The ecommece functionality provides them another platform to offer their product.

The tech.

Front-end: HTML, CSS, JavaScript
Back-end: Wordpress