Sweet-as Display Stands

The ask.

Design packaging and point of sale for a new range of individually wrapped chocolate Christmas treats.

The approach.

Fun, engaging characters, typography, bold colours and a sprinkling of Kiwiana – make the perfect recipe for in-store engagement.

The result.

A dramatic increase in sales post re-design and re-launch.

Deliverables.

Project management. Illustration. Packaging design. Production design. Art direction.