Point of Sale
Rainbow Confectionary
Sweet-as Display Stands
The ask.
Design packaging and point of sale for a new range of individually wrapped chocolate Christmas treats.
The approach.
Fun, engaging characters, typography, bold colours and a sprinkling of Kiwiana – make the perfect recipe for in-store engagement.
The result.
A dramatic increase in sales post re-design and re-launch.
Deliverables.
Project management. Illustration. Packaging design. Production design. Art direction.
![Rainbow Confectionary Christmas Treats Display Stand](https://cdn.sanity.io/images/arhp2d0m/production/f93982b9e8afe8fcf1e1032335c067289886ceb5-2000x3333.jpg?w=1400)
![Rainbow Confectionary Range Display Stand](https://cdn.sanity.io/images/arhp2d0m/production/3a264bea0fade53537b2640566293a45f8527bb4-2000x2639.jpg?w=1400)
![Rainbow Confectionary Choc Bunnies Display Stand](https://cdn.sanity.io/images/arhp2d0m/production/a6eaafcf7c35981f9df89deefcc55f4131692895-2000x3333.jpg?w=1400)