Modern Living in a desirable Urban Environment

The ask.

Create key campaign headlines and call to action (CTA) messaging for a series of targeted digital ad campaigns. Supplement these headlines with a more fulsome body of text that can be used in sales brochures and other marketing collateral.

The approach.

We created a series of key headlines that cleverly played on the word “park” and its associated meanings. A broader suite of copy used themes and language specifically written to engage and resonate with the predefined demographics.

The result.

A marked increase in website traffic resulting in a surge of enquiries.

Lead message.
Apartment living at Puhinui Park makes great sense. It’s an affordable way to get into a new home and into a lifestyle that has considerably fewer outgoings. Say goodbye to landlords, rent and lawn mowing. And say hello to an easy, secure lifestyle. Create the home of your dreams with your own signature style. And if you want to head away for the night or weekend, simply lock up and leave.