Intuit Creative Design Ltd.

Food & Beverage

NZ Pristine

Nature's gift of good health

The ask.

Create brand positioning, brand identity and packaging design for NZ Pristine water. Exclusively for the export market – our job was to inform and educate.

The approach.

Starting with inspiration for the source of all water (rain clouds), we designed a delicate cloud and droplet icon to represent the brand. Beautifully crafted brand positioning and copywriting firmly placed the NZ Pristine brand as a leading authority on New Zealand artesian water.

The result.

Elegant use of typography and colour combine to create an atmosphere of purity. The use of label transparency and custom bottle texture creates a unique and tactile brand experience.


Project management. Packaging design. Production design. Brochure design. Art direction. Website.

NZ Pristine Water 1.5lt bottle