Food & Beverage
Nature's gift of good health
Create brand positioning, brand identity and packaging design for NZ Pristine water. Exclusively for the export market – our job was to inform and educate.
Starting with inspiration for the source of all water (rain clouds), we designed a delicate cloud and droplet icon to represent the brand. Beautifully crafted brand positioning and copywriting firmly placed the NZ Pristine brand as a leading authority on New Zealand artesian water.
Elegant use of typography and colour combine to create an atmosphere of purity. The use of label transparency and custom bottle texture creates a unique and tactile brand experience.
Project management. Packaging design. Production design. Brochure design. Art direction. Website.