Australian luxe skincare made with Bolivian açaî

NuTropíque combines the purest extracts from the world's most potent antioxidant superfruits: açaí, pomegranate and cranberry, to create an exotic and fragrant range that will help to gently rejuvenate and feed your skin.

What began in nature has been blended and perfected by science. NuTropíque’s Açaí Rejuvenants natural anti-ageing skincare regime is created from the harvests of naturally derived plant-based ingredients that are safe, free from toxins and parabens, not tested on animals and scientifically proven to renew your skin.

The ask.

Design the identity and packaging system for the NuTropique skincare range.

The approach.

Luxurious print embellishments adorn outer carton packaging systems. Custom colour inks printed over silver foil create an iridescent shimmer.

The result.

Spot overgloss and embossing create a wonderfully tactile experience when held in-hand. Brand colour and iridescent light reflections create a powerful in-store shelf presence.

Deliverables.

Project management. Packaging design. Production design. Art direction.