Fuel for the south hits Foodstuffs

The Wyatt family of coffee roasters was born and bred in the South Island. From the early days dairy farming in Hari Hari on the West Coast, they learned that hard work reaped rewards and that hard work is sustained by fuel and a committed team. Over 3 decades of roasting and creating delicious coffee that fuels the South Island.

The ask.

Create eye-catching takeaway cups and 200g retail bags that communicate the brand essence.

The approach.

Using the ‘MacKenzie modern’ tartan pattern as a key brand asset, we created a position of heritage, distinction and credibility – contrasted with a modern, brave usage of typography and strong use of colour. Clear and distinct number/strength indicators on the front panel help the customer identity the roast strength.

The result.

A unique, bold and beautiful brand experience that stands out on the shelf and elegantly communicates the fact that this is a product and crafted with love by Mainlanders, for Mainlanders.

Deliverables.

Project management. Identity design. Copywriting. Icon design. Packaging design. Production design. Art direction.