Strategy

donnellday

Refreshed positioning for donnellday.

The ask.

Develop refreshed brand positioning for Donnell Day Architects. Explore tagline and brand story directions, considering brand language and tone for an eventual website. To communicate that Donnell Day Architects deliver:

  • Intuitive architecture
  • Designs that consider the environment, landscape and people
  • Bespoke residential homes
  • Sustainable architecture
  • Spaces for everyday rituals
  • Designs that infuse and integrate the natural landscape


The approach.

Donnell Day Architects wanted to find a better way to communicate their offering. To ensure an essence of femininity, elegance and grace was communicated without being too ‘girly!’ To be approachable warm and premium. To be professional.


The result.

Strong brand foundations that speak to the heart of the business – Brand positioning – Brand story and taglines that are a simple expression of the business.

Donnellday logo mark
Spaces for life
Places to be. Spaces to love.


The brand story.

We create homes not houses. A home is where you feel most comfortable. Where you rest, live and laugh. Where you grow, celebrate and make memories. Our approach is to understand what home means to you and bring that space to life. At DonnellDay, we design spaces for living. Architecture that connects you and your family to the community and environment around you. We do this with appreciation and understanding of your dreams, your lifestyle and your budget.

Let’s talk. About your vision, your family and how you live.

And then, let’s create a space for life.

We design spaces for living. Architecture that connects you and your family to the community and environment around you.
Let’s talk. About your vision, your family and how you live. And then, let’s createa space for life.
DonnellDay logo