Village street food

The ask.

Develop the brand identity, tone of voice, website and brand collateral of the Asian street food restaurant Daisy Chang.

The approach.

From the outset it was agreed by the client & consultants that a counterintuitive approach to the brand and its appearance and application should be taken. We wanted to create a sense of mystery around the Daisy Chang character. We purposely created subtle understated exterior branding. The logo etched in brass on the rustic vintage red doors being the predominate form of signage. The ink drawing of the daisy is central to the identity, support by elegantly set typography both in English and Mandarin.

The result.

We have help firmly secure Daisy Chang as the go-to, hip Asia eatery in East Auckland. The brand experience is elegant and timeless wrapped in an eclectic Eastern interior fitout.

Deliverables.

Identity design, brand story, print collateral, uniforms, website design and build, print and digital advertising.